Lesson 2 of 6
In Progress

Pillars of Success


80% of all buying decisions are made way before a consumer ever enters your store. To be effective at winning new customers you need an online presence that can turn strangers into buying customers. As illustrated above, the four core elements of your online presence have to work together effectively to address the needs of your consumers. When they begin their search, you need to first make sure you show up and then stand out. When they are evaluating your reviews and social media, you have to make sure you can win their trust and that you’re likeable. Ultimately, when they are at the point of purchase make sure it’s simple and convenient for them to buy from you. Optimize your online presence to maximize your odds of being chosen.